Announcing our new brand

As you may already know, Longhurst Group and Grand Union Housing Group will merge and become a single organisation in the next few weeks.

Since both Boards approved the proposed merger, we’ve been working hard behind the scenes to create a new name and brand for our new organisation.

Once our merger is completed on Monday, 16 December, we’ll have a new name and a new visual identity!

That new name will be Amplius.

Amplius means ‘more’ or ‘further’ in Latin and we're determined to do more and go further for our customers.

We want to be better and provide more quality affordable homes and improved services to ensure we have more of a positive impact on people’s lives.

Our Chief Executive, Julie Doyle talks more about our new name in the video below…

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