Welcome to Amplius!

We’re pleased to confirm that on Monday, 16 December 2024, Longhurst Group and Grand Union merged to form a single organisation.

The new organisation’s name is Amplius.

Amplius is the trading name of Amplius Living, which is a charitable registered society. We’re legally registered as Amplius Living and this is the name you’ll see on official documents. However, our brand name is Amplius. This is the name and logo you’ll see on things like our colleagues’ ID badges.

Amplius means ‘more’ or ‘further’ in Latin and that’s exactly what we’re determined to do – to be better and do more for our customers while continuing to provide quality affordable homes and services.

What's new?

As well as our new name, we have a new logo and brand. For a while, you may still see the Longhurst Group logo on some things but in time everything will change to Amplius.

As you can see, our website's have a makeover to be in the new Amplius branding.

It’s really important that you visit the right website. If your landlord was Longhurst Group, please don’t click on what was Grand Union’s website. This is because some of the services provided will continue to be different while we work to combine our systems.

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What stays the same?

Some things will be the same for a while. We still have a lot of work to do to fully bring our services together. We’re going to take our time to do this. That way we’ll get it right and make sure we can provide the best possible experience to you.

So, for now, you’ll still call the same phone number to speak to our team: 0300 123 5544.

It’s really important that you don’t call what was Grand Union’s number if you were a Longhurst Group customer. This is because they won’t be able to help you while we work to combine our systems.

And you’ll still access your My Account portal using your existing login. - It'll look different as it's now in the Amplius branding too.

You can still take part in polls, discussions and surveys on Voice, our customer feedback platform: The Hub.

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Important information for you  

• Your rent and other charges won’t change because of a merger.
• Your tenancy, lease or tenancy agreement won’t be affected by a merger.
• Your tenancy rights won’t be affected either.
• The services you receive won’t change – although we aim to improve these by joining together.
• If you receive Welfare Benefits or entitlements, these won’t be affected.
• Technically, your landlord will change to Grand Union, but the new organisation will soon have a new name that would reflect the partnership.

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Frequently asked questions

We’ve created a detailed list of questions that we’ve anticipated that customers may have about the merger and have provided answers. 

    Read our Customer FAQs about the merger

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Outcomes of our customer consultation

Lasting six weeks, the customer consultation about our merger with Grand Union closed in September and saw just under 2,000 customers provide feedback, either by post, online or over the phone.

	Grand Union	Longhurst Group	Total
Post	450	1,144	1,594
Online	163	187	350
Phone	7	47	54
Total	620	1,378	1,998

In total, 47 percent of all feedback from customers of both organisations was positive or very positive, with only 19 percent negative or very negative. The remaining 34% of feedback was neutral.

Here’s the breakdown for both organisations:

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